There are few things that a company can do that are as important as the recruitment and retention of employees. After all, you can't run a business without employees (unless you plan to do it all yourself). Recruiting the best candidates is as much an art as it is a science and something that changes with the times. Once you have great employees, you need to work to retain them. Retention strategies are particularly important to small companies because you don't have the promotion or transfer options a large company does. Employees need to be given opportunities for growth and, in a small company, that takes imagination and creativity. You can't stop your efforts after the recruitment process. You have to immediately move into retention mode.