Employee benefits are extremely important in the recruiting and retention aspects of your business. If you aren't providing benefits similar to your competitors, it may well cost you the best employees and candidates. Employees have become increasingly aware of the value of any benefits offered. Employee benefits are part of your total compensation program, so you need to capitalize on that. Make sure your employees know what you are spending on them each year so they better appreciate all the employee benefits you do offer. Small companies have limited ability to offer a large package, which is why it's so important to properly introduce those benefits to employees.